PUBLICATIONS
Very good for brand owners
IP experts react to USMCA INTA lauds deal as major enhancement over NAFTA World Trademark Review.
Amendments to the Mexican Trademark Law May 2018
On May 18th, 2018, the Amendment Bill to the Industrial Property Law which relevantly changes trademark law in Mexico was published in the Official Gazette.
Avoiding pitfalls when enforcing infringement action in Mexico
Any person who is familiar with Intellectual Property understands the difficulties and efforts involved in creating, developing and positioning a trademark among consumers
Co-existence of trademarks and Reserva of Rights in Mexico
As of its date of application in the year 1991, the Mexican Industrial Property Law has suffered several reforms and additions.
Los derechos de Propiedad industrial han cobrado mayor importancia desde el siglo pasado, a raíz de las grandes campañas publicitarias.
New rules for Franchising in Mexico Franchising is typically a business situation where a franchisee pays a franchisor for the use of the latter´s name, reputation and get-up, the exploitation of which will normally remain under the franchisor´s control and supervision.
Nowadays, there are new market trends that force most enterprises in the world to get rid of their tangible in intangible assets, mainly trademarks.